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Feature 1 · Business checkup

One dashboard. Your whole business, seen.

Market share, customers, the local market, nearby peers, costs, and the wider economy — every number carries a confidence label, so what is real stays real.

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Waino · Business checkup dashboard

Las Vegas driving school · demo workspace

Market penetrationEstimated
6.2%+0.4%
Served / demand reference
Active customersMeasured
46+8
This month’s ledger
Revenue this monthMeasured
$14.5k+12%
Recorded in the ledger
Attributed revenueEstimated
$2,260Reference
One-step link only

Macro economy

Tailwind or headwind context

Context · tailwind
Regional GDP growth
+3.2%Local economy expanding
Consumer confidence
104.7Above 100 · willing to spend
CPI · inflation
2.8%Mild pressure on costs
Unemployment
4.1%Steady jobs, steady demand

The local economy is expanding and confidence is up — a good window to spend more on getting customers. Just remember to pass rising costs through to your pricing.

Market penetration

Recorded customers vs total local demand

Estimated
Served80Total demand1,240

Customer profile

Ledger segments

Measured
Age 25–3442%
Women63%
Referrals38%
Higher-value customers28%Estimated

City fundamentals

Known city context

Context
Annual addressable demand
12.4k
Median household income
$92k
Demand density
High · top 15%
Age 25–44 share
38%

Local peers

You and a nearby peer, side by side

Estimated
Penetration · you / peer6.2% / 4.8%
Average ticket · you / peer$268 / $240
Cost to acquire · you / peer$88 / $120

A demonstration comparison, not a live peer benchmark.

Cost estimate · monthly target

Recorded costs, then a modeled break-even.

Estimated
$18.6kBreak-even / month
Recorded fixed costsMeasured
$12.4kCost ledger
Target margin
33%Planning assumption
Break-even revenue
$18.6k
Progress to break-even78%

Remaining gap$4.1k

Revenue attribution

One-step link from action to revenue

Estimated
$2,260+14%
Confidence reference0.71

A link is not proof. Claiming real lift needs more data.

Three dimensions · one business

See the same question from three angles

Yourself, the city, and the peers next door — three angles make the picture whole.

MeasuredMerchant ledger

How are you actually doing?

Sales, customers, costs and actions in one view — the anchor for every call.

  • Recorded coverage · what you’ve captured
  • Cost and attribution · what break-even needs, and what drove revenue
  • Customer profile · who buys, and who’s worth the most
Your actuals
Market share6.2%Estimated
Break-even progress78%Estimated
Higher-value share28%Estimated
ContextCity market

How large could the local opportunity be?

Population, income and the wider economy set the ceiling — missing data stays flagged.

  • Total demand · needs a solid market-size number
  • People and income · shows local spending power
  • Tailwind or headwind · context guides the call, doesn’t make it
City baseline
Demand densityTop 15%
Age 25–44 share38%
Consumer confidence104.7
EstimatedLocal peers

How do you compare with nearby peers?

Penetration, product and cost to acquire, side by side — a demonstration, not a live benchmark.

  • Like-for-like peers · match service mix, area and scale
  • Comparable measures · use the same ticket and cost definitions
  • Difference worth acting on · flag a gap only when the comparison holds up
You vs peers
Penetration · you lead6.2% / 4.8%
Ticket · slightly higher$268 / $240
Cost to acquire · lower$88 / $120

Every number carries a confidence label

The label says where each number came from — measured in your ledger, estimated from inputs, or context from the city.

  • Measuredrecorded in the merchant ledger
  • Estimatedderived from inputs and assumptions
  • Contextcity or macro reference, not live
  • Fogno conclusion yet — not connected or not reliable enough

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Feature 1 · Business checkup

One dashboard. Your whole business, seen.

Market share, customers, the local market, nearby peers, costs, and the wider economy — every number carries a confidence label, so what is real stays real.

Demonstration data, not a merchant result

Market penetration6.2%+0.4%Estimated
Active customers46+8Measured
Revenue this month$14.5k+12%Measured
Attributed revenue$2,260ReferenceEstimated

Market penetration

6.2%

Recorded customers vs total local demand

Served80Total demand1,240

Macro economy

Context · tailwind

The local economy is expanding and confidence is up — a good window to spend more on getting customers. Just remember to pass rising costs through to your pricing.

Regional GDP growth+3.2%
Consumer confidence104.7
CPI · inflation2.8%
Unemployment4.1%

The rest of the dashboard

Customer profile

Ledger segments

City fundamentals

Known city context

Local peers

You and a nearby peer, side by side

Cost estimate · monthly target

Recorded costs, then a modeled break-even.

$18.6k
Revenue attribution

One-step link from action to revenue

$2,260